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How to acquire a digital mindset?
Why 2015 is the year of sad Christmas ads
“Ceci n’est pas une pomme” or why consumers can’t remember logos
What’s behind upclycing, recontextualising, and repurposing? The case of Tree Change Doll.
Communicating about sensitive topics: cancer & humour
Why do consumers love social experiment video ads?
Slow marketing: fact or fad?
Jung’s archetypes: a brand positioning tool
Me, myself…my brand.
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