Guest blogger series (1) – The Phygital customer experience

I am delighted to host today this first batch of guest blogs by my students at KEDGE Business School on the topic of customer experience.

Since I last told you about the project, the students have been working hard on their post, also receiving expert advice and coaching from marketer, writer and blogger Laure Lapègue. They had complete creative freedom on the topic and approach, as long as it was discussing customer experience.

Over the next two weeks, you’ll read 15 insightful articles discussing customer experience in specific industries, sharing personal customer stories or giving their views on best business practices.

You can now discover the first posts on the Phygital trend:

• Capucine gives us a nice round-up of the trend,
• Maureen presents phygital at Undiz,
• Chloé introduces phygital in the luxury category, and
• Frédéric wraps up with the pros and cons of phygital

Enjoy, share, and don’t hesitate letting the writers know what you think of their work in the comments sections:)

Laurence