A lot of shoes, low prices, free shipping, what is the trap?

A post by Adam TALL, MSc student in Digital Marketing @KEDGE Business School.

Which girl would not dream of this? A closet full of bags, purses, heels, boots, sandals, ballet shoes. What would be perfect would be to have all this at a low price. Right, ladies?

Some people would argue that it is a dream that will never come true. Well, you are mistaken, JUSTFAB made your dream come true, girls. Maybe it will be nightmare after, but at the beginning, it’s a dream. JUSTFAB includes:

• Pair of shoes for all type of occasions
• Lower prices
• Free deliveries
• Easy access to services
• Easy registrations

You’ve got to admit they set up the bar high for us ladies.

All this can only make us dream, right?

The thing is you need to be careful about what you see. Having a “face full of make-up” is a must nowadays. You need to seek for what is hidden behind these layers. Many people saw the true colors of JUSTFAB, and I can confirm that it is not pleasant to discover that a same face when cleaned up could be totally different from the one with tons of make-up.

When you log in for the first time on the JUSTFAB website and you make your first order, everything seems so simple, I would even say a little bit too simple. Your order is confirmed and delivered on time, your shoes look like the one you chose online and life is beautiful.

However, when signing in, were you told that you were subscribing to JUSTFAB? Did you pay attention to that clause mentioning that your bank account will be debited 39, 95€ every month?

Your dream could become a nightmare:

Every month JUSTFAB will be taking 39, 95€ from your bank account. From their point of view, you have to buy a shoes every month. Right it’s nice, but what if we do not want it? If we cannot afford to pay 39, 95€ every month for one reason or another?

On the website they mentioned that you are able to cancel this option at any time. You have to login every month and cancel it before the fifth of every month. If you forget they will debit 39, 95 euro from your bank account, and unfortunately they will never return this money.

Some girls have tried to unsubscribe the offer but then they met a way less pleasant customer service.

The question to be asked is: Where is the community manager of Justfab?

Most of the customers that have sent an email to the customer service received as answer that they could unfortunately not return the money due to reasons that they do not state in their mails.

How could a customer service be so unscrupulous? Where is the customer value? How could JUSTFAB keep his customer’s loyalty and trust with the way they treat them?

This is a very unpleasant customer experience and of course, as the customers share their experiences, JUSTFAB often loses a large number of customers.

Some of the customers are badly reacting on JUSTFAB’s social media and the notoriety of JUSTFAB is rapidly decreasing due to the not so good customer’s experiences. We are not here to judge them but to create instead an awareness among the customers.

If you think that those practices are acceptable, nobody will judge you but, do you think it is fair to be credited 39, 95 euro every month without your approval? Do you think that it is fair to be forced to buy shoes every month in the same shop?

Think about it, and don’t forget to leave a comment to let me know your point of view.

Adam TALL