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Laurence Dessart
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Guest blogger series (1) – The Phygital customer experience
About the digital invasion within traditional stores
Inventory: the new customer service
Luxury: immediate boarding to the “phygital” store?
The phygital trend: a good thing or not?
Capturing the real consumer engagement
“Gary told you so”, or the secret key to Snapchat’s marketing success
Using technology to increase student engagement: my top tools
Introducing: the KEDGE students guest blog series
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